Using the Internet for Network Marketing: A New Way to Practice Old Techniques


Filed under: Network Marketing Training, The To-Do List


Network marketing has been around long before we all had high-speed Internet connections (or any Internet at all). That’s why a few of the “old timers” in this business might tell you that you should use old-fashioned techniques to build your team. They might even discourage your use of the Internet! Their hearts are in the right place; these old techniques really do work, so they are only trying to steer you in the right direction. But you can utilize traditional team-building strategies while also harnessing the incredible opportunities offered online. And as it turns out, that combo has rewarded many network marketers with phenomenal results!

The trick is to adapt older networking techniques to be used online– and it’s not even that hard!  After all, the Internet is basically just one big network of people. Here are some of the ways you can utilize traditional network marketing techniques online, and use the Internet to reach even more people who are interested in your business.

Businessman holding a tablet pc with mobile applications icons onInvitations. Traditionally, you would invite someone to interact with you by calling them on the phone, or arranging an in-person meeting. But with today’s busy schedules, that type of communication has become increasingly difficult. Chatting online, on the other hand, has become the preferred mode of communication for many people. You can reach more people, faster, and with less effort than ever before.

Sharing material. In the old days, network marketers gave away free materials such as DVDs or pamphlets, with the expectation of meeting later to discuss the information. Now, you have to do is link a prospect to a blog post or a video, and ask them to discuss it with you at a later date. You will find that most people want to follow through, once they have given their word.

One-on-one meetings. You might often find that prospects resist meeting with you in person, because most of us just don’t have time or energy for those types of outings these days. But almost everyone will agree to the occasional Skype or Hangout video conference. There’s no need to get dressed up, leave the house, hire a babysitter, or sit in traffic!

Sharing the business plan, training team members, and more. There is no substitute for the occasional in-person meeting. But when you need to gather your team on a regular basis, scheduling can become an obstacle. Many network marketers are solving this problem by holding weekly webinars to stay in touch with their teams. Even better, you will save money on renting space, equipment, food, and so forth.

Marketing to “cold” or “warm” prospects. Marketing to your current friends and family (“warm” prospects) in person can make you feel pushy or annoying. Marketing to total strangers (“cold” prospects) in public places might feel creepy or even worried for your safety. But when you conduct these activities online, everyone feels much more comfortable.

Building a community. Chances are good that most or all of your team members have a Facebook account. By creating a private Facebook group for your team, you can instantly create an online meeting place to discuss problems, encourage each other, and make announcements. You can access all of the benefits of a “workplace” but without commuting, scheduling conflicts, arranging childcare, school calendars, and other common drawbacks of “in person” businesses.

As you can see, with a little creative thought it is easy to translate old network marketing methods to the digital age. But of course, it’s easier to do this under the guidance of others who have been doing it for years. Contact us for more information, and we can show you even more ways to harness the Internet to launch your network marketing business to success.


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